PPC account manager

Full-Time in Canada - Remote OK - Mid Level

Who we are

CitizenShipper is a two-sided marketplace on a mission to make it simple and affordable to ship the things people care about the most. We are bootstrapped and growing strongly and we’ve been cash flow positive for over 2 years. At CitizenShipper imagination and creativity are interwoven into our DNA. We reimagine shipping and transportation and make the world a better place. We’ve grown into a national platform moving things in new ways and taking on big challenges.

About the role

We are looking for a PPC Account Manager who can run PPC campaigns and monitor paid search budgets of a lean, fast-paced, startup. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).

You will work closely with the company’s marketing team to define marketing strategies and growth to achieve short, medium, and long-term objectives in the product, innovation, and company culture. We expect you to ensure the effective delivery of ads campaigns to the agreed time and budget.

You will have the ability to prioritize well, communicate clearly, have a consistent track record of delivery, and have excellent pay-per-click skills. Strong analytic capability and the ability to create innovative solutions.

You understand that growth and revenue targets are paramount, and embrace the ethos that done is better than perfect.

Key Responsibilities:

  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee and optimize accounts on search platforms (e.g. Google AdWords, Bing, Facebook)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Analysis of Campaigns performance using Google Analytics
  • Produce monthly and weekly reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce the risk of click fraud
  • Keep abreast of PPC and SEM trends
  • Explore Other Paid Channels

Desired Experience:

  • At least 3 years of experience as a PPC Manager or Digital Marketing Specialist
  • Proven experience in managing a PPC program with a $100k-500k USD/mo budget
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Bing) is preferred
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
  • Understanding of HTML and XML is a plus
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • BSc/BA in Marketing, Digital Media, or a related field; AdWords certification is a plus

Why choose us?

We are a worldwide team, and we only hire the best. We employ staff from the US, Europe, Turkey, South Africa, Australia, and even Indonesia (Bali)! We welcome people from all backgrounds who are looking for the opportunity to build a better future. If you are curious, creative, energetic, collaborative, and have a deep desire to change the world, work with us and let’s change the world together.

Please include a cover letter with your application. Great cover letters get our attention!