CitizenShipper

Public Relations Hacker

Contract in Tyler, TX - Remote OK

About us:

CitizenShipper is a share-economy shipping and transportation marketplace that operates in the United States.

We have team members across the globe, with a solid remote-only culture since the company was founded in 2008.

Whatever your background, wherever you’re from – we want you to join the conversation. Let’s talk.

About the role:


We are looking to hire a Public Relations Lead to take ownership and execute our public relations strategy and activities focused on driving the growth of SEO/Organic performance. You will have strong business hustle, and have experience in business development.

We’re looking for a self-starter with an excellent work ethic, organizational, and exemplary written communication skills, and knows how to pitch or sell a story. Having experience working in a startup or other fast-paced environment is a big plus.

What you’ll do:

  • Work closely with a growth manager and the head of marketing to execute the PR strategy from end-to-end
  • Get attention, coverage, and most importantly links from major, authoritative news outlets with maximum reach
  • Research news stories that make sense to mention or write a follow-up story containing CitizenShipper
  • Develop an outreach strategy to make contact with writers and reporters
  • Ideate and construct highly relevant story pitches and any accompanying reference materials
  • Execute cold outreach strategy to make contact, earn a response, and “sell” or pitch story ideas to acquire article links to drive traffic to the CitizenShipper website
  • Track and report progress and acquired traffic
  • Identify and propose new PR strategies to drive further growth



What you'll bring

Requirements:

  • 2+ years of experience in a public relations or related role
  • Previous experience and a record of success with cold-contacting reporters and writers
  • A compelling storyteller with a sales mentality
  • Relentless persistence to reach goals and make an impact
  • Understands the importance and impact of PR on SEO


Bonus points:

Experience working for an online marketplace